Do you remember this Mc Donald's TV ad?
Oh yeah the "kill joys" did it again. Apparently, the people who claim to be the vanguard of our societies morality, find this advertisement distasteful for it could send a wrong message to its young viewers.Okay I get it, kids should not be used as characters in the portrayal of romantic relationships even if we think they are cute. I am just wondering though if CBCP is actually reviewing all the advertisements that are being shown on television. How about those whitening products that project lighter skin as a new measure of beauty like this one...
The video shows how the girl's lighter complexion helped her to easily catch the attention of her crush ( I suppose) unlike before where she remained unnoticed when her skin was still dark. If CBCP is indeed true to their commitment in the promotion of good values in television then this advertisement should have been banned as well. Why? For the same argument they used in pulling out Mc Donald's ad: "It could send the wrong message". For it tells the teenage girls that white is always beautiful instead of encouraging them to actually embrace their natural color and beauty (aside from the fact that it teaches them to make landi with the cute boys right???). But of course this is just my interpretation which is my main point... It's all about interpretation. If CBCP is only harping about the younger audience tendency to misinterpret the message that these advertisements convey, then they should promote responsible parenting instead. That parents should always guide their children while watching TV.
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